(In other words, GEEK POST.)
The Borg have no individuality. Many people believe that "borg" is not only short for "cy-borg" but also "bourgeoisie."
When one of the Borg was found damaged and cut off from the Collective, he formed individual thoughts.
These individual thoughts infected the rest of his bunch of Borg, leading to chaos. (Moral at the end of this two-parter episode: Maybe one day you'll learn to function as an individual AND as part of a group.)
The chaos was quelled by Lore, who appeared in the nick of time as a strong leader for the new individuals. They could not lead themselves, so they looked to Lore to show them the way.
Lore is portrayed as a religious figure. At one point, a character says "we viewed him as a Savior." Lore is The Chosen One, another character says.
Lore is, of course, evil and dangerous. He starts performing experiments on his subjects. He devalues all biological life. He preaches destruction from a pulpit-like set. He tells his congregation that there is strength in their purpose, but you mustn't question that purpose.
Data's ethical program has to be inhibited, but then Lore falls back on the old "for the greater good" argument. Picard asks that, if what you are doing now is wrong, how can it be for the greater good. (A nice and convenient argument, given that it circumvents the ends/means point altogether.) This was foreshadowed earlier in the episode, when Picard says about something else, "It might have been the moral thing to do, but was it the right thing to do?"
Therefore, when the bourgeoisie start to wake up from their commercialized-samenetude and try to be strong individuals, they often don't know how to strike out on their own. Thus they turn to religious fundamentalism for the strength in the united message of the church (whatever church that might be). It's just another form of not thinking for yourself, which is always bad. Also, the ends never justifies the means.
Life problems solved.
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